Lixil and Grohe product brands won 11 Good Design Awards in Japan for the year 2017.

Lixil’s products are designed based on its assessment of market trends in Japan and overseas, changes in end-user needs and lifestyles, and a combination of good design and quality.

Image credit: Japan Institute of Design Promotion

Its Fullfall Shower reflects the evolving bathing habits in Japan in recent years, which is increasingly shifting to showering rather than soaking in a bathtub. Grohe’s winners included Grohe Sense, a smart product incorporating digital technologies that detects water leaks from sources such as burst water pipes, and Grohe Sense Guard, which automatically shuts off water supply when a leak is detected.

Lixil President and CEO Kinya Seto comments, “Lixil carefully gages diverse consumer needs in markets around the world and applies this to its product development. The sharing of knowledge and expertise in design across our unique portfolio of brands, which includes GROHE, American Standard, and Lixil products in Japan, is driving product innovation and global synergies.

“For people everywhere, we will continue to focus on improving product performance and enhancing design to realize a richer, more comfortable lifestyle,” adds Seto.

Established in 1957, the internationally-coveted Good Design Awards is the only framework in Japan that comprehensively evaluates and recognizes design. It is presented by the Japan Institute of Design Promotion.