Duravit celebrates 200 years

Duravit AG’s CEO, Frank Richter, discusses 200 years of Duravit, Duravit’s DNA, and the bathroom of the future.

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TWO HUNDRED YEARS OF DURAVIT. WHAT DOES DURAVIT STAND FOR TODAY?

Early in the company’s history, Duravit started out as a ceramics specialist, before going on to become a manufacturer of sanitaryware products. Today, Duravit AG is a leading international manufacturer of designer bathrooms. Duravit has carefully managed its brand, which is synonymous with holistically designed bathrooms. In fact, we see ourselves as interior designers for bathrooms as living areas, and have ourselves played a key role in establishing the new significance of bathrooms over the past 30 years. In the late 1980s, Duravit worked with Dieter Sieger to present its first designer series for the bathroom. Yet, Giamo was only the beginning. The first complete designer bathroom, created with Philippe Starck, revolutionised the sanitary industry when it was launched in 1994. Today, numerous internationally renowned designers are working for Duravit: Cecilie Manz is a brand new addition for 2017.

DOES DURAVIT HAVE ITS OWN UNMISTAKABLE DNA?

Our aspiration is to make designer bathrooms come alive. This is guaranteed by highest quality, original design, and comfort-enhancing technology. This brand essence defines our DNA worldwide, and it distinguishes everything we do. For us, the bathroom of the future is the ideal combination of these three core competencies, and to advance our expertise continuously in these areas, our product management works closely with research and development departments, both inside the company and externally, as well as with our designers.  

WHAT IS IT THAT ACCOUNTS FOR DURAVIT'S QUALITY?

Duravit is universally recognised for its long tradition and outstanding expertise in the field of ceramic processing. We have been involved in the production of top-quality and precision ceramics since the time our company was first established, and in this area in particular, close collaboration with our R&D team has allowed us to create a continuous stream of innovations, including DuraCeram, HygieneGlaze 2.0, and c-bonded, a process that makes it possible to seamlessly combine ceramics and bathroom furniture. Our product development combines software-supported simulation techniques with a series of tests conducted on physical models. In the areas of bathroom furniture and wellness technologies, Duravit’s quality is evident, too, in the combination of craftsmanship with high-tech. This combination in every area is certainly one of the most significant factors.

DOES DURAVIT HAVE A UNIFORM DESIGN LANGUAGE?

Duravit has a precisely formulated and recognisable design language that is unique, and which is clearly based on fundamental archetypal forms. We are contemporary without being trendy, more straightforward than opulent, and always timeless. We integrate comfort-enhancing technology, but never at the expense of design, with the result that we have been able to create a consistent design language that extends beyond the individual products in the bathroom. In the Duravit design language, everything fits together to create an overarching whole.

HOW MUCH TECHNOLOGY DOES THE BATHROOM OF THE FUTURE NEED?

We always put ourselves in the user’s shoes, and we never accept technology for technology’s sake. Comfort-enhancing technology should be sustainably integrated into an appealing overall design and should generate added value daily. Duravit continually develops innovations in all areas, from materials engineering to flushing technology and electrical engineering for light, sound, and whirl systems, and the look, feel, acoustics, and usability play a key role here, too. It is this unique interplay, paired with our innovative prowess, that makes it possible to digitise the bathroom intelligently. This is how Duravit is able to satisfy the current and future demands of our customers.

DURAVIT AG

Founded in 1817 in Hornberg in the Black Forest, Germany, Duravit AG is today a leading international manufacturer of designer bathrooms. The company operates in more than 130 countries worldwide and stands for innovations in the field of good design, the intelligent use of technology, and top quality. In cooperation with high-profile international designers, such as Philippe Starck and EOOS, the company develops comfortable bathrooms that really enhance quality of life for users on a sustained basis. Duravit’s product portfolio comprises sanitary ceramics, bathroom furniture, baths and shower trays, wellness systems, shower toilets, faucets, and accessories.


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