Company culture linked to improving bottom line

Company culture linked to improving bottom line

By John Woollam, CEO of Euphoria Telecom

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play. This is according to business magnate, investor, author and philanthropist Richard Branson. 

He touches on three vital cornerstones of a strong company: it hires talented people, it treats those people well and as a result of this, its people are able to do great work and rise to the top of their game.

Setting the perfect example, Woollam says this is the type of environment they strives to create, not only because it benefits the employees and boosts operational efficiency, but because this kind of company culture directly benefits its clients. Well-placed employees who have access to all the right tools to do their job in a safe, secure and stimulating environment to offer clients service excellence.

With all this in place, employees are normally motivated to go above and beyond the call of duty to ensure that every client can count on seamless support throughout their journey. And since unbeatable service delivery should be every company's foremost business goal, investing in its people and their wellbeing has become somewhat of a no-brainer.

However, this positive company culture is not something that happens overnight, it takes a fair amount of fine tuning to get where it needs to be. Over the years, management can engage directly with its employees to find the operational sweet spot that promotes productivity, but also allows its workforce to enjoy a healthy work-life balance.

This assist in talent retention, and teams enjoys an environment in which they are encouraged and equipped to thrive. What makes a company culture so special are a combination of factors that add to the bigger picture.

Good leadership can retain good staff, and that this is a management quality that surpasses any other job attribute. A family-like culture ensures staff are friendly and respectful towards each another, and its leaders are seen as mentors rather than bosses. These also place strong emphasis on loyalty and tradition.

Businesses should promote freedom and innovation. It also encourages its employees to share new ideas and develop as forward-thinkers. Creating a happy workplace where people can perform to the best of their ability is the secret to success and the fact that it also benefits your clients, is the ultimate success.


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