Many plumbers view marketing as ‘this other thing’ separate from the mainstream business of running their plumbing business, and that a tweet or Facebook status here and there will suffice for this ‘necessary evil’ one has to live with. Speaking on the subject of building a brand at a recent conference, Andile Khumalo, CEO of The Broadcast Group, a technology and media group, unpacked the subject in some detail. This is the second of a five-part series. 

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Thankfully lazy plumbers are few and far between, but their sloppy attitude to solving a customer’s plumbing problems causes unnecessary frustration, more expense and time wasting.

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Did you know that whether you are building a new home or renovating, or doing just plain maintenance, the law holds you as the owner, responsible for any installation or repair? The insurance company can refute a claim should this aspect of the law not be followed. 

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Many plumbers view marketing as ‘this other thing’ separate from the mainstream business of running their plumbing business, and that a tweet or Facebook status here and there will suffice for this ‘necessary evil’ one has to live with. Speaking on the subject of building a brand at a recent conference, Andile Khumalo, CEO of The Broadcast Group, a technology and media group, unpacked the subject in some detail. This is the first of a five-part series. 

Read more ...