New data reveals nearly half of South African water heater owners miss out on full warranty benefits due to unregistered products.
Supplied by Kwikot
In a sector where after-sales service can make or break customer satisfaction, recent internal audits reveal that up to 45% of warranty claims for water heaters are submitted without product registration or proof of installation, a trend that delays servicing, increases administrative overhead and leaves customers frustrated.
Findings by the plumbing industry note inconsistent compliance with post-installation protocols, particularly around warranty activation and product traceability.
In response to this market challenge, Kwikot, one of South Africa’s leading manufacturers of water heating solutions, has launched a national Product Registration Campaign, designed to drive compliance, enhance customer support and reward installation professionals for their role in long-term customer care.
Smart After-Sales Starts at Installation
“It’s no longer enough to deliver a great product – customers expect seamless support too,” says Murray Crow, Managing Director at Kwikot. “Proper registration ensures we can verify ownership, improve turnaround times and offer better service. It also enables us to engage directly with our end users, something the industry has traditionally lacked.”
Kwikot’s Register & Win campaign introduces a digital-first registration portal and a R300,000 incentive pool to encourage early participation and consistent compliance from both homeowners and installers.
Campaign Highlights
- First 300 valid registrations receive a R500 retail voucher (limited to one per person)
- All successful registrants will be entered into a draw to win a voucher worth R1,500 each.
- The plumber with the most verified product registrations by 30 June 2025 wins R50,000 in cash.
The campaign runs from 1 April until 30 June 2025 and is open to all Kwikot geysers/heaters (electric, solar or gas).
Why This Matters to the Trade
According to SANS 10254 standards, fixed electric storage water heaters must be installed according to clearly defined safety and registration protocols. Yet, the plumbing industry notes that only 52% of registered plumbers consistently follow post-installation documentation practices, including warranty activation.
Kwikot’s campaign aims to address this gap by streamlining the registration process and incentivising industry-wide accountability.
- The campaign encourages all registered plumbers and consumers to register their Kwikot geyser/water heater online by scanning the QR Code.
- Registering your Kwikot product ensures:
- Full warranty activation and coverage
- Access to important safety and product updates
- Proof of ownership for future service or support
- Automatic entry into our exclusive product registration giveaway
To register a product or access campaign resources, visit: https://www.kwikot.com/kwikot-service
