BluLever and Ariston have launched a YouTube channel to provide how-to guides to plumbers.
Supplied by BluLever
The channel offers artisans a digital space to learn, connect, and master their craft—starting with the launch of the How To Pro-Guides.
South Africa’s artisans keep the country running, yet, they remain largely invisible in the digital world. While influencers, entrepreneurs, and professionals have thriving online communities, artisans—plumbers, electricians, welders—essentially lack a digital home.
There are so few spaces that speak to them, celebrate them, or help them elevate their craft. BluLever Education, together with global water heating leader Ariston, is changing that narrative. On the 12 of May, they launched a bold new YouTube platform that creates a long-overdue digital home for artisans with the How to Install an Ariston Axios Geyser Pro Guide which is the first of a five-part video series.
Watch the video here: https://youtu.be/u1T_W2Fbt_4
“This is more than a tutorial—it’s the start of a community,” said Dylan Bosman, Director of Marketing of BluLever Education. “We’re giving artisans a place to see their skills, stories, and culture reflected with the quality and dignity they deserve. It’s about creating a home that’s theirs.”
South Africa faces an urgent artisan skills crisis. The country needs to produce 30,000 artisans annually, yet fewer than 13,000 enter the field each year. With an ageing workforce and limited upskilling access, artisans are stuck between outdated resources and a fast-changing world.
“Most artisans can’t afford to stop working to learn,” said Mkhululi Mbengwa, BluLever’s Plumbing Facilitator and host of the series. “They need trusted, practical, pro-level content they can watch on the job or after hours that’s actually entertaining.” BluLever’s How-To Series fills this gap with videos designed for working artisans—combining accredited curriculum, expert voices, and cinematic production. Every video is job-site ready, aligned with critical SANS standards—and packed with pro tips, funny moments, and cinematic timelapses that bring the craft to life.”
The first playlist focuses on Ariston’s Axios Geyser—a premium energy-efficient water heating solution. The launch video offers artisans a step-by-step guide, pro tips, and troubleshooting essentials—helping them avoid costly mistakes and deliver perfect installations. “For Ariston, this isn’t just about products,” said Alistair Bach, Ariston’s Head of Marketing. “It’s about empowering the artisans who bring our solutions to life and ensuring they have the tools to do it right.”
BluLever’s ambition is to create South Africa’s most engaged digital community for artisans—combining how-to guides, stories, and cultural content that puts artisans front and centre and celebrates their crafts. “When artisans have a place they can call home, it becomes fertile ground for collaboration, pride, and innovation,” added Bosman. “This is about more than training—it’s about creating a vibrant space where the trades are seen, valued, and invigorated. It’s about shifting the narrative!”
Watch the pilot video here: https://youtu.be/u1T_W2Fbt_4
