Promoting regular plumbing maintenance is a great marketing tool for your business.
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Regular check ups on plumbing are just as important as regular check ups at the doctor, and it can be something you can add to your plumbing marketing toolbox to not only promote your business, but to possibly secure regular clients as well.
The benefits to clients involve cost savings and being able to catch a problem before it becomes a disaster. It will also give the plumber a chance to assess if there are any potential problems that could occur in the future or if any plumbing upgrades, repairs or replacements need to be done.
Here are three ways to help you incorporate regular preventative plumbing into your business:
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Decide on your rate
Work out a rate that incorporates your call out fee and an inspection of the plumbing. This would include all plumbing throughout the home, including geysers. You can adjust this amount to take into account the size of the house, any outbuildings or cottages, and the location of the house. Also keep in mind that some homes may have septic tanks or conservancy tanks that you may need to inspect as well, so remember to ask about this.
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Promote your plumbing check-up service
If you have a database of clients, you can create a marketing email that outlines the preventive plumbing service and what it entails. Be sure to include the cost as well. You can also create flyers, take out ads in local newspapers and promote the service on your social media and website. Finally, remember to tell your clients that you see each day about this service that you offer so that they know that they can get in touch.
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Create a preventative plumbing checklist
Create a checklist that you can take to the maintenance call outs with you so that you can not only record what problems you find, but you can also provide the client with a comprehensive list of things that need attention. It’s a good idea to rate these items on the checklist from urgent to non-urgent.
This will help to build relationships with existing clients and get new clients to seek you out. It will also help you establish a reputation in the industry as a business with knowledge, and a desire to help out their commumity.
