Kwikot, 123-year-old South African brand, has reached a new milestone – proving that even geyser education can become entertainment when done differently A milestone win
Supplied by Kwikot
Kwikot, South Africa’s trusted name in water heating solutions, has won Gold at the MMA SMARTIES Awards for its KwikTok campaign, entered in the Cross Digital Marketing category.
The SMARTIES Awards are regarded as a global benchmark for marketing excellence, celebrating campaigns that demonstrate effectiveness, creativity and innovation across the digital landscape. For Kwikot, the Gold win marks a proud new milestone in the brand’s 123-year legacy and reflects its continued ability to evolve with South African consumers.
Making geyser education entertaining
Before people Google, they TikTok. With DIY content turning social feeds into a source of practical advice, Kwikot recognised an opportunity to meet consumers where they were already learning, scrolling and engaging.
At the heart of the campaign are KK and Chantelle, two character-led personalities created to make geyser education more relatable. KK is the reliable plumber-electrician who simplifies technical information, while Chantelle is the sharp consumer champion who asks the questions people are really thinking.
Together, they helped turn a low-interest category into content that was useful, entertaining and easy to understand. By using humour, platform-native storytelling and practical education, KwikTok made geyser maintenance part of the conversation before something went wrong.
Words from Kwikot
“Winning Gold is an incredible honour and a true testament to the hard work, creativity and commitment of everyone involved,” says Murray Crow, managing director at Kwikot.
“For a brand with a 123-year legacy, this award is especially meaningful because it shows that reliability and innovation can go hand in hand. We are grateful to our team, Dialogue and all our partners who helped bring this campaign to life.”
He adds: “At Kwikot, we have always been focused on adding warmth to life. This campaign allowed us to do that in a fresh and entertaining way by helping people better understand their geysers and the role reliable water heating plays in their everyday lives.”
What’s next for KwikTok
The KwikTok campaign is still live and is currently being amplified across radio, continuing to drive awareness and education around Kwikot’s water heating solutions.
As Kwikot celebrates this award-winning moment, the brand remains committed to finding creative and accessible ways to help South Africans connect with the products that bring comfort, reliability and warmth to their homes.
Watch the full series here.
Source Supplied by Kwikot
