Kwikot redefines what trade education looks like

Kwikot, a trusted brand in the water-heating industry for over 120 years has been synonymous with quality, innovation and reliability. Now, the brand is redefining what technical product education looks like. What was once limited to brochures, spec-sheets and trade counters is now being reframed into a distributable digital-first content ecosystem.

Through its newly launched KwikTok series, Kwikot is blending entertainment, everyday relatability and detailed product knowledge to reach both consumers and the trade. Hosted by a fictional duo – KK, a licenced plumber and electrician, and Chantelle, a witty consumer champion – the nine-part digital series delivers practical know-how while putting Kwikot’s product ecosystem firmly in the spotlight.

Making technical know-how accessible

For plumbers, retailers and insurers, water heating is a highly technical category, bound by compliance and installation standards. Yet for homeowners, it’s often confusing and intimidating. KwikTok bridges that gap – translating geyser specifications, maintenance tips and energy-saving insights into content that is entertaining enough to watch and memorable enough to act on.

By weaving buyer’s guides, compliance reminders and product demonstrations into storytelling, the series doubles as education for consumers and a reinforcement tool for trade audiences.

Product range in the spotlight

1. Kwikot Superline Electric Geysers: South Africa’s most trusted geyser, designed for durability and efficiency, available in 50–250ℓ models with 400 and 600kPa pressure options, and fully SANS compliant.
2. Prisma Point of Use (POU) Water Heaters: Compact under- or over-counter units that eliminate cold water wastage at sinks, perfect for homes, offices and commercial spaces.
3. Kwikpump Heat Pumps: Cut water heating costs by up to 67%, with inland and coastal models designed for South Africa’s climates, and seamless integration with Superline geysers.
4. Kwiksol Solar Geysers: Harnessing over 2 500 hours of sunshine annually, Kwiksol systems are available in direct and indirect models, offering households reliable and sustainable hot water.

Why this matters for the trade

• Education at scale: The series explains maintenance cycles, pressure valve testing, and SANS compliance in consumer-friendly language.
• Pull-through demand: By clarifying product categories, Kwikot empowers consumers to request the right solutions – driving sales for plumbers and retailers.
• Trust reinforcement: Every episode underlines why SANS-approved and South African-built geysers are critical in an industry challenged by cheap imports and non-compliant installs.

Turning everyday reliability into entertainment

“Reliability has always been at the heart of our brand,” says Murray Crow, managing director, Kwikot Powered by Haier. “With KwikTok, we’re reframing product education for a new era. It’s a consumer engagement tool, but it’s also a trade resource that helps plumbers and retailers build confidence with their customers.”

Watch the series

The KwikTok series is live now on YouTube and supported by blogs, product guides and practical resources on Kwikot’s website.

For images on Kwikot’s launch event, please see below gallery.